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12-Packs Coming to Woodbridge LCBO

Ontario Serving Up Changes to Beer Sales

Vaughan — Ontario has launched a new pilot program, enabling beer to be sold in 12-packs at 10 LCBO stores across the province, including one in Woodbridge.

12-packs are now available at the Woodbridge LCBO store at 8260 Hwy. #27.

 The other LCBO locations to participate in the program across the province include:

  • Uxbridge (Hwy 47 and Brock Road North)
  • Bowmanville (Hwy 2 and Waverly Road)
  • North York (Keele and Lawrence)
  • Tecumseh (E.C. Row and Manning)
  • Ottawa (Strandherd and Greenbank)
  • Burlington (Walkers Line and Dundas St)
  • Brampton (Airport and Bovaird)
  • Kitchener (Ottawa and Homer Watson) 
  • Sudbury (Kingsway and Barrydowne Road)

The pilot program is part of the Premier’s Advisory Council on Government Assets’ recommendations, and is just one piece of the most significant changes to beverage alcohol retailing in Ontario since the end of prohibition. 

The province’s modernization plans include leveling the playing field for beer retailing in Ontario and introducing beer sales in grocery stores, while maintaining a strong commitment to social responsibility and enhancing convenience and choice for consumers.

Modernizing the province’s beverage alcohol retail system and improving market access for craft brewers is part of the government's plan to build Ontario up. The four-part plan includes investing in people's talents and skills, making the largest investment in public infrastructure in Ontario's history, creating a dynamic, innovative environment where business thrives, and building a secure retirement savings plan.

QUOTES

“Our government is committed to modernizing the way beer is sold in Ontario and implementing this pilot program will provide increased convenience for consumers when purchasing 12-packs of craft beer at their local LCBO store.”

— Steven Del Duca, M.P.P., Vaughan

"Piloting 12-packs ‎of beer at the LCBO is a significant step toward the government's overall goal of modernizing the way beer is sold in Ontario. For consumers, 12-packs provide increased convenience in the LCBO network of stores. This development is in addition to the work the LCBO does to advance the Ontario beer industry and continually improve the beer selection in LCBO stores. "

— Charles Sousa, Minister of Finance                                   

“We welcome this 10-store pilot of 12-packs, working with our brewer partners to improve convenience for our customers and supplement our wide selection of 6-pack and single domestic and imported beers. We have expanded our beer offering substantially over the last number of years. We look forward to further improving the beer shopping experience.”

— Bob Peter, LCBO President and CEO


QUICK FACTS

  • The pilot will run for 12 months and will offer 12-packs from 11 local and international brewers, complementing the LCBO’s already diverse beer selection.
  • Craft beer is one of the LCBO’s fastest-growing categories. In 2014-15, LCBO sales of Ontario craft beer grew to more than $68 million, up almost 36 per cent over the prior year. 
  • Starting in 2015, select LCBO stores feature new craft beer specialty sections in which Ontario craft beer brands are featured prominently.
  • Following a change enabling free listings for non-owner brewers in the Beer Store, 15 Ontario small brewers have listed 22 different brands of beer in the Beer Store network.
  • Ontario is expanding beer sales to up to 450 grocery stores across the province, giving Ontarians more convenience and choice while maintaining a strong commitment to social responsibility.

ADDITIONAL RESOURCES

For more information, please contact:

Kelsey Ingram, Minister Sousa’s Office     416-326-1409

 

 

 

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